iZettle, Europe’s Square, Releases An SDK For Direct Mobile Payment Integration On iOS

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January 23, 2014 by AllKnol

TechCrunch

iZettle — a mobile payments startup based out of Sweden that has been referred to as the “Square of Europe” for its small piece of hardware that attaches to a smartphone or tablet — is today taking one more step to making its service more ubiquitous in the nine countries where it operates: it’s releasing an SDK that will directly integrate iZettle mobile payments into third party applications.

It’s doing so ahead of U.S. counterparts like Square and PayPal — although the latter is expected to be releasing one sometime this quarter, and has already been testing it out with at notable partners like Uber.

Tellingly, iZettle cites a car service company also as a reference customer for its SDK.

“iZettle’s payment feature has become a central aspect of our application,” Zeryab Cheema, founder & CEO of Taxi 24/7 and iView Inc, said in a statement. “Customers increasingly use…

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