Mixpanel Aims To Help Developers Deliver Targeted Messages Through New In-App Notifications

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January 23, 2014 by AllKnol


Mobile analytics company Mixpanel is unveiling a feature today that co-founder Suhail Doshi said will give developers a new way to communicate with their users.

Mixpanel customers will now be able to deliver “in-app notifications” to their users — Doshi compared them to push notifications (an area where other startups offer support), except delivered when a user is actually looking at the app, not just browsing their homescreen.

For example, a game developer could use the notifications to promote new levels or offer hints, or an e-commerce app could promote specific deals or products. Basically, it’s the same kinds of things you might use push notifications for, but hopefully less annoying and in a context where a user is more likely to be amenable to your message.

Why can’t developers just build that kind of functionality into their apps? Doshi suggested that a well-funded company with a…

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