Nokia Earnings Preview: The Lumia Question

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January 23, 2014 by AllKnol


Nokia will report its fourth-quarter 2013 earnings tomorrow, a seminal moment for the company as the figures will represent the last full period in which it will own the hardware assets that it is selling to Microsoft.

It also matters as Nokia’s Lumia Windows Phone sales in the quarter will provide a report card of sorts for Microsoft. Given that Nokia makes and sells the vast majority of Windows Phone devices, its sales are proxy for the larger market for the phones. So if Nokia had a good quarter selling Lumias, Microsoft had a good quarter selling Windows Phones.

Microsoft will report its earnings later in the day.

Nokia sold 8.8 million Lumia devices in the third quarter of 2013. Given extant growth trends, we would expect Nokia to sell more phones in the fourth quarter. Add the simple fact that the period includes the holiday sales cycle, and we…

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