Pinterest Is Testing A Personalized Home Page Based On Your Interests

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January 23, 2014 by AllKnol


Pinterest is introducing a new way to browse its site with the addition of a category called “Personalized for You.” This new section is essentially a version of Pinterest based entirely on your interests. For example, a fashion-focused Pinterest user might see categories like boots, jackets, dresses, or jewelry on this page, which they could then click into and further explore.

The feature is not yet available to all users, indicating that it could be the first step within a larger rollout, or a public-facing personalization experiment. We asked Pinterest to clarify this, but the company declined to offer further details.

From our understanding, some selection of the Pinterest user base is seeing a notification asking them if they would like to try this new feature when they log in.



This option started appearing in select users’ accounts this week, where it becomes available in Pinterest’s top navigation. That’s where…

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