Disney Is Launching Its Own Startup Accelerator, With Help From Techstars

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February 13, 2014 by AllKnol

Disney Is Launching Its Own Startup Accelerator, With Help From Techstars


The Walt Disney Company is getting into the startup incubator business with the launch of a new program called the Disney Accelerator.

Disney says it’s looking for 10 “early-stage companies with innovative consumer media and entertainment product ideas.” Those startups will receive a $120,000 investment and mentorship from the tech and entertainment industries, as well as from leaders in various Disney divisions (including Pixar, Marvel, Lucasfilm, ESPN, and Walt Disney Imagineering), not to mention Disney CEO Bob Iger.

The company describes the program as “powered by Techstars.” (Other companies that have partnered with Techstars for their own startup accelerators include Barclays, Microsoft, and Sprint.) Kevin Mayer, Disney’s executive vice president of corporate development, told me via email that the organizations are “working hand in hand” with Techstars bringing its accelerator experience and Disney offering its executives, intellectual property, and other resources.

I asked Mayer whether the…

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